Thursday, January 17, 2008

GamePlan Financial Marketing Selects McRae

GamePlan Financial Marketing, an industry-leading field marketing organization for independent life insurance agents and financial advisors, has retained McRae as its integrated marketing agency of record. McRae will develop a comprehensive communications program that includes significant advertising, public relations, and interactive components.

GamePlan Financial Marketing (www.gameplanfinancial.com) is one of the world's leading field marketing organizations (FMOs) for independent life insurance agents and financial advisors. More than 20,000 agents and advisors nationwide use GamePlan Financial to write more than $1 billion in life insurance, long-term care, and fixed index annuity premiums each year. GamePlan is the nation’s leading FMO for Allianz, the world’s largest insurance carrier, and one of ING’s top ten National Marketing Organizations (NMOs). Founded in 1992, GamePlan Financial is headquartered in Atlanta and was listed on the Inc. 500 list of the country’s fastest growing companies in 2003, 2004 and 2005.

McRae (www.mcrae.com) is one of the southeast’s largest integrated marketing agencies and one of the only firms in the region to provide comprehensive advertising, public relations and interactive services on an in-house basis. McRae is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations firms, the American Association of Advertising Agencies, and the Technology Association of Georgia.

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