Tuesday, August 19, 2008

Six Months Out and the DTV Transition is on Track, Says CEA

BUSINESS WIRE --Today marks just under six months until the completed transition to digital television broadcasting in the United States. The following comment can be attributed to Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA)®:

As we approach this historic finish line, I am pleased that decades of hard work, unprecedented public and private partnerships and countless hours of consumer education are working. CEAs market research shows widespread consumer understanding of the transition and those Americans who need to take action are doing so. Many consumers are applying for coupons and purchasing digital-to-analog converter boxes, and even more Americans will purchase a new digital television (DTV). This year more than 32 million sets will sell in the U.S. making this a record-breaking year for DTV sales.

We continue to recognize and understand the need to ensure a smooth DTV transition. Together with our industry and government partners, we are committed to ensuring that television viewers do not lose service because they were not aware of the transition or their options.

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