Tuesday, September 9, 2008

Delta Launches Improved SkyMiles® Shopping with 350 Added Retailers

(BUSINESS WIRE)--Delta Air Lines [NYSE: DAL] SkyMiles members now can shop at more than 500 leading online retailers while searching and comparing more than 20 million products through the new and improved SkyMiles Shopping, a premier online shopping destination.

At SkyMilesShopping.com, members earn up to 10 miles per dollar spent and receive special mileage bonuses and savings when they shop at top online merchants, including Barnes & Noble.com, circuitcity.com, homedepot.com, JCPenney.com, Lands’ End ®, Staples.com, Williams-Sonoma.com, and many more.

“We’re excited to offer our members more options and convenience when shopping at their favorite online stores,” said Jeff Robertson, managing director of Delta’s SkyMiles Program. “This seamless and superior shopping experience gives members the opportunity to earn their next Award ticket by making everyday purchases.”

To launch the new SkyMiles Shopping experience, Delta worked with Mall Networks, a leading provider of merchant-funded loyalty shopping solutions. Mall Networks offers SkyMiles members more retailers, hundreds of special offers and coupons, improved search capabilities and a personalized comparison shopping experience. Prior to Mall Networks, SkyMilesShopping.com featured mileage-earning opportunities and savings at 150 online retailers.

Dave Andre, president and CEO of Mall Networks, said, “Delta is a market leader and innovator when it comes to loyalty programs, and they recognize the unmet potential of merchant-funded loyalty shopping. With our innovative solution and strong track record of success, Mall Networks is the perfect partner to provide powerful, flexible shopping options to SkyMiles members.”

Mall Networks provides innovated multi-channel loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.

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