Friday, March 6, 2009

Neal McCoy and Troy Volhoffer to Appear on Fox Business Channel and FoxNews.com Live Streaming "Stratety Room"

Veteran music festival executive producer Troy Volhoffer and country music star Neal McCoy will be making special back-to-back appearances on Fox Business Channel at 11:30 am (EST) and FoxNews.com’s Strategy Room at 3:00 pm (EST) on March 10, 2009, to discuss the upcoming Country Thunder USA festival taking place April 1 -4 in Florence, Arizona.

In an economy that is down, Country Thunder USA is experiencing an increase in overall support of the festival. Here are the exciting statistics showing evidence that our economic condition has affected very little in the region – and reasons why more are expected to turn out than years past:

  • Ticket sales are up 40% from 2008, with more than 3 weeks left ‘til the event
  • Camping sites are 90% sold out, and another camping area will likely be created to accommodate the demand
  • New layaway program instated to allow patrons who are on a tight budget to attend the festival
  • Lowered beverage sale prices
  • Local hotels including the newly created Holiday Inn in Florence, AZ are completely sold-out
  • Main stage concert performances will be off-stage by 10:30pm to allow families to enjoy the full event without staying out too late
  • A second - late-night – stage has been added, with a dance floor, to allow younger and late-night fans to stay and enjoy more country music
Troy and Neal will discuss how the new fresh approach to music event promotion and sales has turned the industry on its ear – sparking curiosity amongst sponsors and other entertainment buyers alike.

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