Wednesday, February 3, 2010

Huddle House Lowers Franchise Fee to $5k; Eliminates Royalties for New Restaurants for First Five Months

/PRNewswire/ -- In this economy, franchise brands have been forced to think "outside-the-box" for franchise development strategies. Under the leadership of newly-hired Chief Development Officer, Thomas Flaherty, Huddle House has lowered its franchise fee for new development signed in 2010 to just $5k, with no royalties due for restaurants opening under the program for the first five months of operation.

"This program allows existing and new Huddle House franchisees the opportunity to develop with a lower cost of entry. Also, the savings in paying no royalty for the first five months provides fuel for new restaurants to advertise more heavily during the initial stages," Flaherty said. "This model also encourages multi-unit development."

"Many good investments are made during a down economy," said Huddle House CEO, Phil Greifeld. "And our incentive program provides a great investment benefit to both existing and new franchisees."

Flaherty noted that Huddle House is looking to attract experienced operators for new development in target markets.

When Flaherty was recruited by Huddle House, he was charged with creating momentum for the brand, to which he is no stranger. His extensive franchising experience includes personally negotiating and signing over 1,400 new Papa John's units in North America, Central America, South America, Europe, Africa and Asia. During his tenure with Papa John's, the company grew from approximately 1,500 units to over 3,400.

"The Huddle House team has done a tremendous job throughout its 45-year history in developing and growing the brand," Flaherty said. "The exciting thing is that there is still a great deal of growth potential... and we have a lot of new and exciting things happening right now!"

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