Friday, April 25, 2008

AiMA Awards 2008 Celebrates the City's Most Imaginative and Effective Online Marketing Campaigns

Atlanta's most talented interactive marketing professionals will be recognized by their peers at the Atlanta Interactive Marketing Association's AiMA Awards 2008 ceremony to be held Thursday, May 1, 2008 at the new W Hotel in Midtown. AiMA Awards 2008 is the area's first awards program dedicated exclusively to interactive marketing.

AiMA Awards 2008 will be hosted by Veronica De La Cruz, Internet correspondent for CNN's flagship morning news program, American Morning. Based in New York, De La Cruz reports on the hottest news from online sources and blogs and guides.

This year, AiMA will be honoring talent in a variety of categories, including business-to-business, customer acquisition, integrated/cross channel marketing, online brand experience and online marketing strategy. AiMA will also be presenting the first Vanguard Award for the best use of emerging media and a Best-in Show award for the overall best submission. A panel of 21 judges from across the country, all distinguished interactive thinkers from businesses and higher education institutions, will be evaluating submissions from 25 finalists.

"The interactive talent in Atlanta rivals that of any other market in the country and AiMA is proud to recognize the best from our community," said AiMA President Laura Spaugh. "It is particularly exciting to have representation from both agencies and corporate teams among our finalists. We look forward to announcing this year's winners and to paying tribute to the all of the amazing interactive work being done in the area."

The event will be held at the new W Hotel in Midtown and will feature food, cocktails and fabulous music spun by local DJs and a variety of other "technoglam" surprises. For more information, please visit the 2008 AiMA Awards Web site at http://www.aimaawards.com, or contact: Julia Brown, Director, Business Development, WhittmanHart at 770-391-9228 x233 or via email: jbrown@whittmanhart.com

2008 AiMA Awards Judges
Ramnath Chellappa, Professor, Goizueta Business School, Emory University
Tim Clark, Digital Marketing Manager, Circuit City
Mel Clements, Advertising and Digital Manager, Nike
Peter Figueredo, CEO, NETexponent
Dr. Jay Hamilton, Grady College, University of Georgia
Melody Jackson, Associate Professor in the School of Interactive
Computing, Georgia Tech
Benn Konsynski, George S Craft Professor of Business Administration,
Emory University/Goizueta Business School
Yolanda Lam, VP, Group Director, Digital, Mediavest
Richard Lent, CEO, AGENCYNET
Ted Moon, Director, Media Innovations, Sprint
Emily Pelosi, Sr. Online Marketing Manager, Office Depot, Inc.
Kevin Power, Creative Director, The Martin Agency
Ed Price, Research Director of the Georgia Tech Interactive Media
Technology Center, Georgia Tech
John Ragals Wiener, COO, 360i
Edward Rigdon, Chair and professor of Marketing, Georgia State
University
Chris Saridakis, Senior VP and Chief Digital Office, Gannett Co.
Ian Schafer, CEO, Deep Focus
Ashish Sood, Assistant Professor of Marketing, Goizueta School of
Business, Emory Univ.
Shane Steele, Director, Emerging Media and Online Advertising, formerly
of Coca Cola
Steve Wages, CEO, Juxt Interactive
Scott Witt, Creative Director of Media, Denuo Group Droga 5

AiMA Award 2008 Finalists
Best B2B Campaign
BrandMovers for Agilent Technologies
Lbi for EyeWonder
What's Up Interactive for FirstWave
The Morrison Agency for Raymond James

Most Effective Customer Acquisition
IQ Interactive for Intercontinental Hotels Group
StudioCom for Nestle's Willy Wonka Candy Company
Integrative Logic for Cetaphil

Most Effective Integrated / Cross Channel Marketing Campaign
Avenue A Razorfish for Carnival Cruise Lines
Moxie Interactive for The Home Depot
Various Agencies for AT&T
The Atlanta Journal-Constitution

Most Effective Online Brand Experience
ePrize for The Home Depot
Avenue A Razorfish for Carnival Cruise Lines
Armchair Media for Intercontinental Hotels Group
Digitas for Holiday Inn Express

Most Effective Online Marketing Strategy
Definition6 for AutoExtra
Digitas for Holiday Inn Express
Studiocom for The Coca-Cola Company
Turner for the 14th Annual SAG Awards on TNT.tv

Most Effective Search Engine Marketing Campaign
Sherpa! Web Studios for SPANX
MediumBlue for Inviro Medical
Intercontinental Hotels Group

The Vanguard Award
Spunlogic for Crowne Plaza
Studiocom for Barbie
Digitas for AT&T

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