Wednesday, February 11, 2009

Innovative Beverage Group Signs Deal with Clayton Distributing Co. to Distribute drank(TM) Throughout Georgia

/PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that it has signed a deal with Clayton Distributing Co. to distribute its proprietary product, drank(TM), the world's first extreme relaxation beverage, in Georgia. Clayton Distributing Co. will distribute drank(TM) throughout Georgia, including the metro-Atlanta and Macon markets.

Clayton Distributing Co. successfully represents industry leaders such as Red Rock(R), Welch's(R), AriZona(R) and Crystal Springs(R) in a market known for driving trends throughout the Southeast. The company distributes to more than 3,500 large supermarkets, convenience stores and other specialty stores and venues, including college bookstores and golf courses.

"We are very excited to partner with Clayton Distributing Co. to introduce drank(TM) into this thriving beverage market," said Peter Bianchi, CEO of Innovative Beverage Group. "As one of the largest distributors in Georgia, Clayton Distributing Co. has the unparalleled capability to propel drank(TM) forward throughout this region."

"We are very selective of the products we take on," said Charles Redd, co-owner of Clayton Distributing Co. "But after watching drank(TM) develop a strong consumer base in other markets, including Memphis, New Orleans, St. Louis and Dallas, we knew we'd found a winner. Drank(TM) has quickly created a huge demand for itself and we are happy to add this popular product to our lineup of nationally-recognized brands."

"Atlanta is an important market for drank(TM). Not only is it one of the largest cities in the country and a hotspot for the beverage industry, but it is also home to a large population of celebrities and other trendsetters that are known to boost brands into the national spotlight," added Bianchi. "With strong relationships among key accounts, this distribution agreement with Clayton Distributing Co. will enhance our current distribution and drive the drank(TM) brand forward."

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