Tuesday, June 30, 2009

Mr. Clean Car Wash Officially Opens 13 Locations in Atlanta

/PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) , through its subsidiary Agile Pursuits Franchising, Inc., established to oversee its franchising efforts, announced today it will officially open 13 Mr. Clean Car Wash and Oil Change multi-plex locations in Atlanta on July 1, 2009. Previously, these locations operated as Carnett's Car Washes.

The 13 Mr. Clean Car Wash locations in Atlanta are in Austell, Canton, Conyers, Cumming, Gainesville, Grayson, Jonesboro, Lawrenceville, Lilburn, Marietta and Norcross, with multiple locations in some communities. Mr. Clean Car Wash Grand Opening events at each of the 13 locations are scheduled between July 8 and July 12. Events will include a visit from the real Mr. Clean and guests will be eligible to register for a chance to win a 2009 Ford Fusion throughout the month of July.

As previously reported, Agile Pursuits Franchising, Inc. announced the acquisition of Carnett's Car Wash company assets in February 2009. Carnett's is an Atlanta-based car wash chain with a national reputation for car wash excellence. This acquisition marries P&G, the world's largest brand builder, with the leadership, expertise, and capabilities of Carnett's. This recent conversion of Carnett's to Mr. Clean Car Wash brings the total number of car wash locations to 15, including two corporate-owned locations in Cincinnati, OH, as well as five currently in development across the country.

"Carnett's current customers will continue to receive the same great service they've grown accustomed to for the last 22 years, but now will be backed by the beloved Mr. Clean brand -- a household name with over 50 years of heritage and trust," said Bruce Arnett, Sr., CEO, Mr. Clean Car Wash. "A cornerstone of P&G's commitment to its customers is to continually meet their needs and improve their lives. We are honored to be a part of the P&G family of companies."

Bruce Arnett, Sr. and his son Bruce Arnett, Jr. launched the Carnett's Car Washes business in 1987. They will operate as CEO and COO respectively of Mr. Clean Car Wash, reporting to a board of executives and external franchising experts, including the Chairman of the franchising board Jim Amos, Chairman and CEO of Tasti D-Lite, former Chairman and CEO of Mail Boxes, Etc. (now the UPS Store), and past Chairman of the International Franchise Association (IFA).

Mr. Clean Car Wash offers a broad range of car wash and oil change services, as well as amenities including the Mr. Clean Signature Shine(R) interior and exterior wash package -- which includes proprietary signature ingredients such as Mr. Clean Surface Protectant, Mr. Clean Wheel Guard, and other exterior cleaning ingredients.

In addition, Mr. Clean's Express Detail services provide mini-details for busy consumers that like to keep their cars looking great -- like carpet shampoo or orbital-applied wax typically completed in about 30-minutes per service. While you wait, consumers can treat themselves to a variety of refreshments, catch up on current happenings on the flat-screen TVs and free Wi-Fi, and take advantage of fun activities for the kids.

Lastly, following in P&G's commitment to responsibility, all Mr. Clean Car Wash locations will make the most of its natural resources by recycling and filtering the water used. Additionally, all waste water, soaps and chemicals are sent to waste water treatment facilities. This abides with the EPA's recommendation to discharge all wash water to a municipal sanitary sewer system for treatment.

"We're excited to have opened the Atlanta locations and are now franchising nationally," said Nathan Estruth, P&G VP and Board member overseeing the Mr. Clean Car Wash launch. "The combination of P&G's consumer knowledge and the Arnett's in-depth experience within the car wash industry provides a winning combination for future expansion."

As the Atlanta locations open, Mr. Clean Car Wash continues to accept franchise applications nationwide and has recently signed five new franchise agreements, including three in Atlanta, one in Charlotte, NC, and one in Columbus, OH.

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