BUSINESS WIRE--Using the blank space on the back of the business card, placing a memo beside the time clock, or putting magnetic signs on company trucks are just a few cost-effective ways to find good employees, according to a new book recently released by small business consultant Tony Bass of Tony Bass Consulting.
“50 Ways to Find, Recruit, Hire & Retain Super Star Employees” taps into Bass’ more than 20 years of landscape and green industry experience to provide growing small businesses with creative ideas to discover and keep high-quality people in the company.
“I know hiring and retaining people is tough work and it is a problem that keeps many business owners up at night,” says Bass, who is also founder and president of Super Lawn Trucks, which manufactures vehicles designed specifically for lawn and landscape contractors. “The annual employee turnover rate in the United States is over 20 percent, but with this book business owners can improve their bottom line by learning to build a dependable and talented team.”
According to Bass, recruiting doesn’t have to be expensive. The most frequent mistake a company makes is initially allocating too much money on traditional methods of finding employees such as newspaper ads. Through “50 Ways,” Bass offers over four dozen free and low-cost ways to get multiple employee candidates.
“One strategy from the book that has helped our company is building a staffing system upon objective, performance-based criteria,” said Adam Sproule of Salisbury Landscaping in Sherwood Park, Alberta, Canada. “By focusing on a candidate’s past job performance you eliminate bias based on personality from the decision making and ensure that everyone in the company hires in a consistent standard.”
“50 Ways to Find, Recruit, Hire & Retain Super Star Employees” can be purchased for $99 by calling (478) 822-9706. Other books available that have been written by Bass include: “The Money Making Secrets of a Multi-Million $ Landscape Contractor” (1998), "10 Marketing Secrets for Landscape & Irrigation Contractors" (2001), "Growing Your Landscape Irrigation, Tree Service or Snow Removal Business" (2006), and "Preparing to Retire or Sell Your Contracting Company for Maximum Value" (2006).