AiMA Honors Atlanta's Best Online Marketing Talent

Eight of Atlanta's most talented interactive marketing organizations were recognized by their peers at the Atlanta Interactive Marketing Association's AiMA Awards 2008 ceremony held
Thursday, May 1, 2008 at the new W Hotel in Midtown. AiMA Awards 2008
is the area's first awards program dedicated exclusively to interactive marketing.

The sold-out event, hosted by Veronica De La Cruz, Internet correspondent for CNN's flagship morning news program, American Morning, honored campaigns from Definition 6, Avenue A | Razorfish, Sherpa! Web Studios, IQ Interactive, ePrize, Brandmovers, LBi, and Engauge Digital.

"This year's AiMA Awards recipients are testaments to the breadth and scope of campaign work - local, national and global - being done every day by Atlanta-based interactive marketing firms," said AiMA President Laura Spaugh. "We're thrilled at the success of our 2008 awards event and look forward to growing AiMA Awards into a premier interactive industry award program in the coming years."

AiMA Awards 2008 Winners

Most Effective Online Marketing Strategy
Definition 6 for AutoExtra
A comprehensive strategy that leveraged online media, search, website enhancements, and social media to find and engage qualified users online. The program delivered exponential improvements in key metrics like conversion, traffic, and average daily revenues.

Most Effective Integrated / Cross Channel Marketing Campaign
Avenue A | Razorfish for Carnival Cruise Lines - Fun Ship Island
Using display advertising, search, PR, blogging, viral tagging, outdoor billboards, print, and a unique Times Square mobile promotion, this campaign drove over 220 million online impressions and hundreds of thousands of clicks to Carnival's Fun Ship Island Web site.

Most Effective Search Engine Marketing Program
Sherpa! Web Studios for SPANX
This Search engine optimization (SEO) best practices and event-based pay-per-click (PPC) campaign improved SPANX's web site traffic by over 550%, increasing search-driven online sales. Cost-effective SEO campaign reduced cost per visitor.

Most Effective Customer Acquisition or Online Direct Response Program
IQ Interactive for Intercontinental Hotels Group Priority Club Rewards
This email marketing program used rich media and video to help Priority Club members visualize the once in a lifetime experiences their rewards could give them. The program reached a 10 to 1 ROI in the first two weeks and club members passed the email along to deliver an additional quarter of a million views.

Most Effective Online Brand Experience
ePrize for The Home Depot's Light Up the Neighborhood Community and
Sweepstakes
This campaign allowed users to share unique holiday experiences by uploading and sharing interior and exterior holiday images. Registrants could also share holiday experiences through a live message board to foster a sense of community on the promotion microsite. The campaign
received more than 300 photo entries and allowed visitors to vote for their favorite photo to provide further brand engagement.

Best B2B Campaign - tie
Brandmovers for Agilent Technologies "Summer of Fun" campaign
This interactive scratch-off game promotion drove summer sales of Agilent's vial, lamp and syringe products, generating a 278% increase in revenue; nearly three times the original target.

LBi for EyeWonder Client Testimonial Campaign
This campaign was designed to promote EyeWonder's rich media suite of products and services; it used large scale video in an expandable ad format to capture actual client testimonials of their success with EyeWonder. Interaction rates with the ad topped 52% and interaction times averaged 33 seconds. Both EyeWonder and the agencies featured in
the ad have experienced increased business as a result.

Vanguard Award (Best Use of Emerging Media)
Engauge Digital and IHG for Crowne Plaza's Second Life Island
The Place to Meet Island is currently the only space dedicated to providing secure, private meeting facilities to organizations seeking to leverage the unique communications opportunities in the virtual world Second Life. The campaign has garnered tens of millions of media hits since the island's launch in June 2007.

Best In Show
IQ Interactive for Intercontinental Hotels Group Priority Club Rewards
Engauge Digital and IHG for Crowne Plaza's Second Life Island

Patrick Foarde
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www.fayettefrontpage.com
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